WHY WE DO WHAT WE DO
Environmental Emergency: Our world is warming at an alarming rate, driven by runaway CO2 emissions. The resulting and negative change in climate is self-evident in the increased droughts, floods, and ecosystem damage and is there for all to see. We chose to be at the forefront of the rapid rise of solar power to slow, stop, and push back this growing tragedy. Every roof and person who adopts solar, every business that incorporates solar into their daily work, and every utility we help switch away from legacy power sources is a battle won. We run this business as our way of actively building a better future. We are cause-driven and will not give up the fight.
Future Jobs: We love being part of the Green Energy Industrial Revolution. Old ways of producing and distributing power, ways that have been static for 125 years, are being challenged by us every day. Helping our team members learn a new trade that not only supports a cleaner environment but is also a secure and well paid skilled job for life is a joy. Solar installers are the #1 job growth category in the US! We run this business to build a new energy economy where we and our families can feel like we make a real difference for customers as they switch to clean energy.
Technology Shift: The technologies of solar power, battery storage, and electric vehicles are changing by the month. We love working in a new and fresh industry that is reshaping the world. Every month we have to change and adapt as
OUR CORE VALUES
Be Ethical: We manage our conduct by what is right for people, the environment, and the profession we love. We are in business primarily to solve the world’s #1 issue of global warming and to grow local, sustainable jobs. Profits follow.
Show Respect: We treat our customers and each other with acceptance, courtesy, and the esteem due to any member of our community. They and their solar arrays are with us for life – those are family ties.
Always Be Learning: We are stewards of a new and rapidly growing industry. As leaders in our field, it is our responsibility to continue our education and remain informed and acquainted with the latest technologies and methods of our craft.
Embrace The Details: We’re in a technical field where the smallest parts are critical to the success and 25+ year life of the whole system. From design to installation and from people to the product, the details matter, and we pay attention to them to ensure our success for our customers.
Think Design: Our best work begins before we even lift a tool. Anyone can learn to install a panel. We design and engineer systems. That means skillfully having a vision for the intended results, planning the best path to get there, and making it safely last a lifetime.
Go The Extra Mile: We will over-deliver when we can, providing our customers with more than their money’s worth. We will work hard to give advice and support that goes beyond our customers’ expectations to be as thorough as possible and deliver the best long-term solution. If we make a mistake, we own it and correct it to your satisfaction.
Advocacy: We are the protectors of solar power at a regional, state, and local level. We place our resources, people, and voice behind its continued growth and success. Our passion and enthusiasm stems from knowing our political advocacy efforts not only ensure our industry but also solidify the confidence our customers have in solar as a long- term solution.